4who Portfolio
Overview
-
4who is a music company focused on providing fan-oriented digital strategies.
My Role
-
As a UGC Creator, I create daily posts promoting new singles based on content briefs provided by the label and artist.
-
I worked on the Jordana Bryant campaign where I created TikTok videos utilizing specific content pillars. The pillars included Summer Aesthetics, Rom Coms, Girlhood, Friend Groups, and Artist Forward Content.
My Posts
Analytics:
Views: 672,600+
Likes: 96,500+
Analytics:
Views: 180,800+
Likes: 36,900+
Analytics:
Views: 30,600+
Likes: 3,900+
Analytics:
Views: 40,600+
Likes: 5,800+
Results
-
Utilizing feedback and statistics from the team I was able to adapt my content strategy. During the 30 day campaign, I gained 882,520+views and 134,810+ likes, with one video reaching 670,000+ views! That video was one of the top 3 videos of the campaign from week 4.
-
The campaign was such a success that the label extended it another 30 days!
