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Community-First Engagement
1. Overview
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Brand: Lemon8 Creator Program.
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My Role: I was invited into 3 of Lemon8’s Creator Programs where I would collaborate with their influencer manager to create weekly content.
2. Action
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In the gaming creator program, Lemon8 wanted to increase comments on posts and create a more engaged gaming community. One of our new content guidelines was to include questions in the cover image.
3. Result
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From creating community-first content, I learned how to foster engagement by prioritizing audience interests and conversation, which builds stronger connections.
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