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Engaging Niche Audiences

1. Overview

  • ​Brand: Kpop Radio Station Based in LA

  • My Role: Social Media and Content Creator. I created weekly short form videos for a Gen Z and Kpop audience.

2. Action

  •  I created a compilation video with popular songs from the 2010’s highlighting not only popular songs of the time but also songs that may have been forgotten.

3. Result

  • I learned how to create content that resonates deeply with specific groups, driving more comments, and building a more active community.

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