1. Overview

• ​Brand: B2B company in the bulk material handling industry.

• My Role: I handled all aspects of social media management; brainstorming, researching, content calendars, graphic design, scheduling, and posting.

2. Action

• In an effort to maximize our social media content, I took our blog posts and created bite sized social media posts.

3. Result

• From repurposing blog content into bite-sized social posts, I learned how to identify key takeaways and maximize social media output by translating long-form information into clear, engaging, and platform-appropriate content.