Using a Trending Topic to Promote a Song

1. Overview

• ​Brand: Music Company

• My Role: UGC Creator

2. Action

• ​Created daily TikTok videos promoting the song "Too Little Too Late"

• Based videos off of the content brief provided by the label.

• One of the pillars was utilizing Rom Coms, management shared that the movie "Voicemails for Isabelle" was seeing a lot success on TikTok.

3. Result

• ​I learned how to best pair trending topics and the specific song I am promoting.

• Even when hopping on trends, it's important to remain authentic and true to your brand voice.

• This video was my most successful TikTok for the campaign!