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As Seen on Twitter 
(and Almost on TV)

1. Overview

  • Back when I was in high school and college, live tweeting on Twitter (now X) was extremely popular. The official show accounts and actors would tweet during the show and retweet/respond to fans.
  • Not only was it a great way to connect with other fans, it was also one of the fastest way to get more engagement on your account.

2. Goal

  • Live tweet during the show Ghost Adventures and try to get my tweets go semi viral within the community.

3. Strategy

  • While the new season of Ghost Adventures aired on TV, watch each episode live and pick out key moments from each episode to craft funny tweets.

Popular Tweets Portfolio .jpg

4. Execution

  • As each episode aired, I would watch it live and try to post at least 3-7 times during the hour-long episode.

  • I knew I had to create tweets with a fast-turn around in order for them to stay relevant. 

5. Results

  • I got noticed multiple times from the official account and even Aaron Goodwin who stars in the show. 
  • A representative from the show even reached out to me, asking if I would like my tweets featured in their show Ghost Adventures: The Screening Room.

6. Learnings

  • I learned how to create content extremely fast that still connects with my audience. 

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