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Implementing a Brand Rebrand Across Social Media
1. Overview
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Brand: Manufacturing company in the bulk material handling industry.
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My role: Marketing Coordinator. I created ads, newsletters, brochures, and handled all social media management.
2. Goal
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Align social media with new branding and messaging and start maximizing output.
3. Strategy
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With the rebrand also came a new blog and newsletter. I knew both would be a fantastic resource for content and would be a great way to share information to new customers.
New Branding Guidelines
Colors
#FFFFFF
#00B140
#1B4A41
Icons
Post Breakdown
I used brand colors and fonts throughout the post.
Repurposed content from blog post and picked out key topics.
There is a clear text hierarchy and the text/background have a high contrast, making it easier to read.
Used similar elements from the website such as the background and the icons.
4. Execution
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I repurposed our existing content such as newsletter and blog posts and created bite-sized social media posts. I also reformatted posts from our Brazil subsidiary.
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I made sure to align all posts with the new brand colors, fonts, and graphics.
5. Results
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This increased our social media output, leading to an increase of followers by 56%.
6. Learnings
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I realized that repurposing content strategically allows teams to scale social media output while maintaining a strong brand voice. It not only improves efficiency but also ensures each piece of content has multiple opportunities to connect with different segments of the audience.
Posts
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