Driving Growth Through
Platform Experimentation
Coqueette Emojis to Add to Your iPhone.
1. Overview
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My role: Social Media Content Creator. I handled all social media management.
2. Goal
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Test out new and rising platform called Lemon8.
- Test out Pinterest and see if it's search discovery was as valuable as people were claiming.
3. Strategy
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Create a social media strategy that delivers unique content that engages and my target audience.
Posts Breakdown
In the Lemon8 Creator Program, our posts needed to hit certain guidelines such as at least 3 images for each post, text on all slides, and we needed to use all original photos.
I knew that flip phones (such as the Razr or Galaxy Z Flip) always did well on Lemon8. It's an unconventional phone and not many people have one, which naturally sparks curiosity.
Our influencer manager saw that the new iOS18 update was trending on Lemon8 and encouraged us to make posts on it.
My comparison posts always do really well online. People naturally come to the internet for advice, especially when it comes to making a bigger purchase or hot topics (such as flip phones).
I researched new iOS18 features and picked out the ones I hadn't seen anyone talking about. I made sure to use a captivating hook to pique interest.
4. Execution
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I created a content calendar where I would post weekly on Pinterest & Lemon8 leveraging strategic content pillars and current trends.
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I knew that to gain my audience's trust, I needed to entertain and delight them.
5. Results
- On Pinterest I was able to grow organically to 3 million views within a year and a half.
- On Lemon8, I was invited into 3 creator programs where I collaborated directly with the Influencer Manager to produce content aligned with platform guidelines, research-driven insights, and emerging trends.
6. Learnings
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I learned the importance of creating visually compelling, trend-aware content while maintaining consistency. I learned how audience-first thinking and showing up on the right platforms drives stronger engagement and long-term growth.
Pinterest Results
