Influencer Marketing Strategy
1. Overview
- My Role: PR/Marketing Intern
- Company: Nonprofit focused on downsizing poverty
2. Goal
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Promote the nonprofit by having influencers in my niche post about the nonprofit on Instagram.
3. Strategy
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Reach out to 10 influencers weekly, providing them with key information and links about the nonprofit.
Influencer Posts
4. Execution
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Over the span of 1 month, I reached out to 10-15 micro/small influencers weekly. If I initially didn’t hear back, I sent a follow-up message after two weeks.
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I found influencers by searching relevant hashtags on Instagram. I made sure their following was under 100,000+ followers to increase the chances of them seeing my message. I also made sure their account was active and their posts aligned with the nonprofits values.
5. Results
- I managed to get 6 influencers to talk about The Borgen Project!
6. Learnings
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I learned how beneficial it is to work with micro and small influencers. They have more engaged communities which leads to a better return on investment.
