Posting on TikTok Daily
for 30 Days
1. Overview
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My role: As UGC Creator, I edited and posted daily short-form videos.
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Company: Music company focused on providing fan-oriented digital strategies.
2. Goal
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Create daily posts promoting a new single based on content briefs provided by the label and artist.
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The campaign’s content pillars included Summer Aesthetics, Rom Coms, Girlhood, Friend Groups, Artist Forward Content, and more.
3. Strategy
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Utilize trending topics and themes that fit the campaign brief to maximize views.
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Analyze what videos do well and adjust content on feedback.
Posts Breakdown
Rom Coms, especially the movie Voicemails for Isabelle, were doing really well on TikTok. I adjusted my strategy to include videos about Rom Coms. This worked really well as both these videos hit over 100,000+ views.
Ulitizing the content pillars "Glow-ups" and "Rom Coms", I created a video about the movie My Big Fat Greek Wedding.
My Big Fat Greek Wedding is a beloved movie and this video highlights an interesting take on the "Glow-up" montage.
I created a video for the movie Voicemails for Isabelle, about the male lead, Wes.
I chose this specific topic because videos about the characters and actors were performing really well in the campaign.
4. Execution
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I created and scheduled daily content in order to stay consistent and meet the team's expectations.
- Using feedback from the team, I adjusted my content to fit what was doing well on TikTok.
5. Results
- In thirty days I was able to hit
- 882,520+views
- 134,810+ likes
- The My Big Fat Greek Wedding video reached 670,000+ views!
- That video was one of the top 3 videos of the campaign from week 4.
6. Learnings
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I was able to fine tune my editing skills, and was able to product content with a fast-turnaround.
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I learned how to create videos that keep an audience engaged.
TikTok Results
