Why This Low Quality
Video Worked
1. Overview
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My role: Video Editor
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Company: I posted this video on my spam account that I use to test new ideas.
2. Goal
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Try out a new video format and post a funny video about Ghost Adventures.
3. Strategy
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While watching an episode of Ghost Adventures, I saw this funny moment.
- Instead of clipping the moment, I wanted to test out filming the moment from my phone.
Why it Worked
1. Low-Quality
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The video feels in the moment and spontaneous as if a is friend sending you a funny moment from their day.
2. Funny Moment
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The worker is very blunt, which causes Zak to be surprised. The camera also stays on Zak to get his full reaction.
3. High Retention Rate
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This video tells the viewer to wait until the end for a funny moment. This increases retention rate, which tells TikTok to push out the video.
4. Encourages Comments
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Most of the comments were pictures either memeing Zak’s reaction or sharing their own reaction.
5. Trending Show
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Ghost Adventures is a very popular ghost hunting show.
6. Short and to the Point
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The video is only 10 seconds long, so viewers don’t have to wait long for a payoff.
4. Execution
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I created a TikTok video showing a funny moment from Ghost Adventures.
5. Results
- This video achieved
- 633,100+views
- 113,300+ likes
- 530+ comments
- 9,480+ saves
6. Learnings
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Videos that are a bit more authentic connect better with audiences over videos that are overproduced.
Analytics
